International Promoting Communication
Electrolux: trying to establish a global manufacturer identity
1 . Electrolux is aware of their Scandinavian historical past and ideals but as well they try to adapt to the various lifestyles all over the world. The users/consumers are in focus, therefore Electrolux make an effort to implement an outside-in point of view. 2 . People (consumers) in various regions have different lifestyles and they use the Electrolux products in various ways. Electrolux's product development and design must reflect these types of differences. a few. - A Electrolux small oven to get the Swedish market could hardly be sold in United States. Obtain? Because it is impossible to get an American Thanksgiving holiday turkey with it. - Likewise the shopping habits in USA and Europe are different: In UNITED STATES consumers purchase larger packages of frosty food, which means an American Electrolux freezer must be bigger when compared to a standard Western one. -- In China, you need far more space pertaining to eggs inside the refrigerator as a typical Oriental family buys 60 to 70 ova per week. four. The aim of the corporate website (www.electrolux.com) is to create general recognition and understanding of the company (financial reports and so forth ) plus the products. Customers cannot acquire Electrolux items directly on this website but have to contact their community retailers вЂ“ some of these stores might then simply have a web shop. Audience sourcing
In China find 60-70 ova per period they go to a store, and so these fridges need to be tailored to these behaviors. We just buy a field of 6-10 eggs a time, so all of us don't want such a major storing service as the Chinese do.