Case Study - AirAsia's Powerful Email Marketing Technique
Good day! Below I would like to share with you my own believe and private experience about Email Marketing Technique with AirAsia.
For individuals who has browse the newspaper recently 2006-11-08 or perhaps subscribed to AirAsia e-newsletter, you may observe that AirAsia happens to be having a promotion " 2007 Knock Out Sale" with airfares starting as low as RM0. 99. According to the newest sales statement, the total amount of confirm buys generated through the AirAsia e-newsletter stands for RM18, 040, 858. 57 (approximately USD4, 747, 594. 36) within 24 hours of the newsletter boost since the other day and the number is still growing! And this does not included the regular online booking, travel companies booking and call centre reserving.
To be sure, AirAsia is usually an e-commerce driven's business. On most AirAsia print out ads you will see that the word " airasia. com" is put at the bottom of the ads, and further more, it really is even bigger than the visual in the company's company logo. The idea is straightforward, to drive potential clients to the website and lowering call centre operation price.
From my personal perspective, the AirAsia commercial department is solid and the internet team learn how to fully utilized the Internet solutions to maximize the marketing goals through elektronische geschaftsabwicklung marketing, CUSTOMER RELATIONSHIP MANAGEMENT, online promotion/advertisement, content technique and etc. For example , using a email list in on the web promotions such as, having clear seats around the upcoming air travel. And We have seen the results, it is quite effective.
On the email blast, AirAsia has Internet technologies to track the effectiveness in thier email campaign, such as email sent, exposed, clicked and booked specifics. And of course, an effective email marketing plan does not just use equipment, it is also requirements good approach planning just like when, what, where and who is the targeted marketplace. However , having " great deals" will be the main reason for what reason people publication flights with AirAsia.