Business Approach Report intended for Quaker Rolled oats
Strategic Management (MGT 482)
May 23, 2002
Organizations use strategies to impact their functionality against rivals in their respective industries. The task by which managers choose a pair of strategies for the enterprise is the strategic administration process. (Hill & Williams, 2001, pg. 4) This kind of report will discuss an enterprise strategy report for Quaker Oats Incorporation.
Business Strategy Report intended for Quaker Rolled oats
The Quaker Oats Firm was officially formed later, in 1901, when a number of American leaders in oat milling gathered to incorporate the business. In Ravenna, Ohio, Holly D. Seymour and William Heston proven the Quaker Mill Organization and listed the at this point famous trademark. The Quaker Oats Business is based in Chicago, Illinois and is right now a label of PepsiCo. While indicated in figure 1, Quaker's superstar products contain Gatorade, Quaker Oatmeal, ready to eat cereals, grain structured snacks, and Golden Grain products, such as Rice-A-Roni. (See Figure 1)
" The first element of a strategic administration process is defining the major goals of an organization. " (Hill & Jones, 2001, pg. 7) There are three guiding principles or " mission and goals" leading Quaker Rolled oats, " Simplicity- To succeed, each of our energy and resources must be concentrated around the areas where we could produce the very best value. Innovation- To blossom, we must be an idea-rich organization, wherever innovation and creative soul thrive in all respects of our organization. Passion- To win, we need to have an uncompromising drive to achieve your goals, individually and collectively. " (www.QuakerOats.Com)
An analysis from the organization's external operating environment is the second component of the strategic supervision process, which include, opportunities and threats.
Quaker features opportunities to goal new marketplaces with its item, Gatorade. Children and the older population aren't currently focus on markets pertaining to Gatorade products. Quaker have been successful with expansion in Latin American countries, nevertheless increased advertising promotional efforts could develop greater Latin American benefits. These attempts could also demonstrate successful in Asian markets, in which Quaker recently experienced some losses.
Possible risks to Quaker exist within their competition. Gatorade's chief competitor is Powerade Sport's beverage, a Coca-Cola product. Skol is a large company with consistently confirmed marketing strategies. Cocaina Cola gets the distinction of being an American icon and reveals no indications of faltering in the future. General Generators is a top rated competitor inside the cereals, preparing products, and fruit bars. Bestfoods is actually a general foods competitor. These companies are well set up and Quaker concentrates on all of them as a better threat than new entrants to the meals arena..
Changing consumer require is also a potential threat to Quaker Oats Inc. In the event consumers needs for sporting activities drinks or perhaps Quaker's various other products reduce or in the event science gives new and better beverage supplements, wheat bars, or cereals Quaker's sales could suffer.
As for an indoor analysis of Quaker's abilities and failings, some of Quaker's strengths are definitely the company's number of " Star" brands. Gatorade, Quaker Oats, Quaker Rice Cakes, Chewy Granola Bars, and Rice-A-Roni are frontrunners in every single of their individual categories. Quaker is also a top manufacturer of pancake syrups and blends with its Great aunt Jemima brand. Quaker is among the four largest manufacturers of cold cereals with popular brands like Cap'n Meltdown and Existence.
Quaker's additional strength is its combination with PepsiCo in August of 2001. The merger produced Quaker a wholly owned additional of PepsiCo and a new $25 billion food and beverage organization targeted on the rapidly growing consumer with regard to convenience.
Any weakness intended for Quaker exists in its 2001 energy supervision agreement with Enron Energy Services. Enron Energy Services, a subsidiary of Enron...
Referrals: 1 . Hillside, C. Watts., & Jones, G. Ur. (2001). Proper Management, An Integrated Approach. Boston & Nyc: Houghton Mifflin Company.
2 . The Quaker Oats Business. (2002). Press announcements. Retrieved May well 11, 2002 from the World-wide-web: http://www.quakeroats.com/newsroom/
three or more. PepsiCo. (2002). PepsiCo Twelve-monthly Report. Recovered May 10, 2002 in the World Wide Web: http://www.pepsico.com/
Figure 1 . Quaker Item Leaders (Stars)